Developed the creative direction and designed a suite of promotional materials for Garnier’s influencer activation, celebrating the launch of its new curl-enhancing hair care formula. In collaboration with Events by 210, I translated the campaign’s vision into cohesive visuals that supported the interactive event experience, elevated brand presence, and brought the client’s creative vision to life.
The visual identity extended across a range of branded event collateral, including custom stickers, a French-fold brochure, interactive questionnaire cards, logo decals, access badges, and event signage. Each piece was thoughtfully designed to create a cohesive brand experience, reinforce Garnier’s visual presence, and bring consistency to every guest engagement.
The experience encouraged influencers to create and share organic social content, extending the campaign’s reach beyond the event itself. Following the activation, the client reported a 36% increase in sales, demonstrating the impact of a cohesive brand experience paired with influencer engagement.
