A logo design for The Bass Museum of Art’s new satellite gallery, The Rotunda. Inspired by the building’s circular architecture, the gallery’s exterior contour becomes both a standalone symbol and the letter “O” in its name.
Building the identity meant extending this architectural idea into a broader visual system, one shaped by the gallery’s vibrant Miami Beach surroundings.
A bright, energetic color palette reflects the character of the neighborhood, while the circular form continues to echo throughout the identity. This language comes to life across environmental applications, including the park banners that wrap the museum perimeter.
A bright, energetic color palette reflects the character of the neighborhood, while the circular form continues to echo throughout the identity. This language comes to life across environmental applications, including the park banners that wrap the museum perimeter.
The typographic language of the identity was designed to be inherently adaptable, allowing promotional messaging to move fluidly between languages.
Ads and campaign materials can incorporate English, Spanish, and other languages as needed, reflecting Miami Beach’s multicultural landscape and The Bass’s commitment to international art and cultural exchange.
Ads and campaign materials can incorporate English, Spanish, and other languages as needed, reflecting Miami Beach’s multicultural landscape and The Bass’s commitment to international art and cultural exchange.
